Let's talk carrots. Purple carrots! Their unique color reflects anthocyanins; the prominent colorant (flavonoid) responsible for the red, purple, and blue hues found in fruits, vegetables and flowers. In the body, anthocyanins have demonstrated amazing abilities to protect. On lips, they give a sheer berry tint. Bestowed with a tart, delectable raspberry flavor. You're welcome. 100% plant based color = no iron oxides (metal), carmine (cochineal insect) or FD&C/D&C synthetic dyes and lakes (petroleum). Bee free, Shea free, Soy free, Palm free. USDA NOP - 74% Certified Organic. Ecocert COSMOS Certified - 100% Natural Origin. Certified Vegan & Cruelty Free.